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Tax exemption will only apply in: United Kingdom (UK).


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What they are saying

Sean WalshThe quality of the customer service and speed of delivery was just fantastic – I know I can count on Shoptimizer every time!

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Enabled me to keep my mother in the community for another 10 months. She has dementia and likes to ‘wander’. I was alerted when she left her area.

Alison Pattison

I cannot begin to say how much stress this has taken off my plate of worrying about wandering.

Adele T.

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Enabled me to keep my mother in the community for another 10 months. She has dementia and likes to ‘wander’. I was alerted when she left her area.

Alison P.

The tracker has been invaluable to us when we need to keep tabs on my 90 year old father-in-law who has advanced dementia and wanders during the night.

Barry

What is VAT Relief?

You almost certainly qualify.

  • ✅ Prices already shown with VAT relief – savings are included
  • ✅ VAT Relief box is automatically ticked at checkout
  • ✅ Just enter the user’s name + condition – e.g. Alzheimer’s, Arthritis, Parkinson’s
  • ✅ Any long-term health condition counts  nearly all our customers qualify
  • ✅ VAT relief also applies to any required subscriptions – claimed at time of subscription registration

That’s it — no paperwork, no medical proof needed!


If you’re buying for yourself or someone else with a long-term health condition or disability, you qualify.

Examples include:

  • Alzheimer’s, dementia, Parkinson’s
  • Arthritis, angina, diabetes, COPD
  • Any other ongoing physical or mental health condition
  • Also applies if you’re buying on behalf of a charity
  • Temporary health conditions do not qualify (such as a broken wrist)

👉 In practice, almost every customer qualifies.


It’s already done for you:

  1. Go to checkout — the VAT relief box is already ticked.
  2. Enter the user’s full name and the condition (e.g. “Alzheimer’s”).
  3. Pay as normal — VAT is automatically removed.


  • Claiming VAT relief is normal and expected — it’s how these products are sold.
  • The government requires us to collect a name + condition, but that’s all.
  • We’ve never known HMRC to challenge or question a claim.
  • It’s only an offence to claim if there is no long-term health condition at all.

👉 In short: If you or the person you’re buying for has any long-term health condition, you qualify.


Sometimes there’s something you need to know before buying

If you’ve got any questions about VAT relief, whether you’re eligible or anything else, our friendly experts are always happy to help.